Use of cookies

We use Google Analytics software to collect information about how you use We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

The videos on this website are hosted on, you can find out more about Vimeo cookie policy here.

Google Analytics stores information about:

  • the pages you visit on
  • how long you spend on each
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit by tracking if you’ve visited before 2 years
_gat Used to manage the rate at which page view requests are made 10 minutes


Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached (eg from another website or a search engine) 6 months


You can opt out of Google Analytics cookies.

Content on this page has been adapted from GOV.UK policy on cookies, under Open Government Licence v3.0